Harbottle & Lewis advise Cadbury on London 2012 sponsorship

Media and entertainment law firm, Harbottle & Lewis, has advised Cadbury on its sponsorship of the London 2012 Olympic Games. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) announced on Monday that Cadbury was to become the latest Tier Two supporter.

The deal gives Cadbury the designation of Official Confectionery and Ice Cream Supporter for 2012, the right to use the London 2012 marks on products, as well as marketing rights to Team GB and Paralympics GB. During the Games, Cadbury will supply all confectionery and packaged ice cream sold at the various sports' venues and within the Olympic Park.

The firm's Sports and Sponsorship Group advised Cadbury on all aspects of the deal which was completed within a very short timescale. Partner Bob Mitchell led the deal and was assisted by Paul Groves.

Bob Mitchell commented "Having worked with Cadbury on a number of issues over the last 12 months we were delighted to be retained to advise the company on this high-profile sponsorship of the 2012 Games. The assistance we provided to Cadbury on this project combined our expertise and experience in both the sports and sponsorship sectors, areas in which we have developed an excellent reputation. This is a further example of the high-profile sports sponsorship deals we have advised on in the last few years."

For further information, please contact Bob Mitchell on 020 7667 5000.

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22/09/08

Note for Editors

Harbottle & Lewis LLP
Harbottle & Lewis provides specialist advice to the media and entertainment industries. It is consistently recognised as a leading firm in these areas by independent sources.

Firm overview: The firm's work encompasses all areas of media and entertainment, including in addition to interactive entertainment, film, television, broadcasting, sport, music, publishing, advertising fashion and theatre and remains unique in having expertise right across these sectors.

We provide a complete range of commercial advice to our clients, including: buying and selling businesses and companies, joint ventures, finance, capital markets, commercial disputes, property, employment, immigration and tax. Other specialist legal areas include, sponsorship, intellectual property, legal issues relating to media, including defamation, advertising, brand protection, data protection, privacy, art and gaming and gambling as well as private client and matrimonial work. The firm's expertise in other areas such as aviation and charities is also widely recognised. Our media, entertainment and IP experience puts us in an ideal position to act for charities with strong brands, entering into commercial fundraising agreements and putting on major fundraising events.

Much of our work involves the technology, new media and telecoms industries and we have done ground-breaking work in connection with the digital exploitation of content and e-commerce generally. Specialist knowledge and understanding of the entertainment industry and related IP issues enables the firm to identify and deal with the key issues at an early stage, and then negotiate and provide commercially sound legal advice from a position of strength.

Issued by:
Caroline Renton
Head of Marketing
Tel: 020 7667 5231
Email: caroline.renton@harbottle.com