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Harbottle & Lewis advises EA SPORTS on partnership with the Premier League
Harbottle & Lewis has advised EA SPORTS on the renewal of its exclusive videogame licence and on becoming the Official Sports Technology Partner of the Barclays Premier League.
Announced recently, this exclusive deal, led by Paul Cairns, will see EA SPORTS expand its current relationship with fans of the Barclays Premier League with exclusive enhanced experiences and even greater authenticity inside EA SPORTS football products. EA SPORTS branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA SPORTS will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction. EA SPORTS will also sponsor the Player Performance Index and will explore new ways to utilize more in-depth Barclays Premier League statistics than ever before in future iterations of EA SPORTS football products.
- ENDS -
02/08/10
For further information contact Evette Elliott, Head of Marketing, on +44 (0)20 7667 5000.