Relevant Work

We advised Jamie Cullum on his arrangements with Pizza Express to promote Pizza Express' music talent search competition, 'The Big Audition with Jamie Cullum', which launched in July 2011.

We advised Diageo in relation to all of the contractual arrangements for the 'Smirnoff presents Sensation', a DJ led live dance music collaboration which is being held at the O2 Arena on 13 August 2011. This involved advising on various sponsorship, staging, co-production and co-branding, licensing and rights exploitation issues as well as the venue arrangements with AEG to hire the O2 Arena for the event.

Advised PCEL in relation to all of the legal arrangements underpinning Start, a programme for sustainability and innovation which aims to inspire, encourage and enable people throughout the world to start to modify their behaviour to lower their use of carbon.

Advised EA SPORTS on the renewal of its exclusive videogame licence and on becoming the Official Sports Technology Partner of the Barclays Premier League.

Advised npower on its three-year deal to become the new sponsor of the Football League.

Acted for Danny Cipriani on his personal endorsement deal with adidas.

Acting for Barclays on the renewal of its high profile £82.25 million Premier League title sponsorship deal.

Advising Standard Chartered Bank in a deal which will see the bank take over the shirt sponsorship of Liverpool Football Club from the present incumbent, Carlsberg. The four year deal is reported as being worth circa £80 million.

Advised Powerboat P1 Management Limited on its appointment of Captimax as exclusive sponsorship sales agent and Admirantys as local organiser for the 2009 Scandinavian Grand Prix of the Sea.

Advised Powerboat P1 Management Limited on its arrangements with Mumtalakat, the investment arm of the Kingdom of Bahrain, in relation to the sponsorship of the Bahrain P1 Grand Prix of the Sea in 2009.

Advised Diageo in negotiations with Manchester United for the Smirnoff brand to be accorded regional partner status in the Asia Pacific region.

Advising Diageo on its pan-African football sponsorship programme including broadcast advertising and sponsorship of the 26th African Cup of Nations.

Advising Thames Festival Trust on the renewal of its sponsorship arrangements with Barclays.