- All
- Industries
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- Sponsorship
- Sport
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The lawyers in the Sponsorship Group provide specialist advice to clients in the media and entertainment industries on issues arising out of the sponsorship of sport, music festivals, art exhibitions and other events. Our work includes acting for both sponsors and rights owners (such as events and teams) as well as advising on sales promotions, merchandising and marketing issues.
We often get involved with either the rights owner or the sponsor at the stage of designing and negotiating the sponsorship rights package based on our knowledge of the sponsorship market. This commercial input at the beginning of the process enables us to translate that information in a manageable form into a sensible and user-friendly sponsorship agreement.
The essence of a successful sponsorship is for the sponsor to know what they can expect and for the rights owner to know what they are required to deliver. The true art of drafting and negotiating a sponsorship agreement is to understand what to look for from both a legal and a practical commercial perspective. Our knowledge of the sponsorship industry enables us to offer practical advice on additional benefits that a sponsor might be looking for from the relationship and counterarguments against them for a rights holder.
For further information please contact Ben Bye.
