People | Adam Mitton

Adam Mitton specialises in intellectual property, technology, internet regulation, e-commerce, data protection and online privacy. He advises in relation to a full range of intellectual property rights including subsistence and protection of rights, competition law, trade mark and brand protection strategies and licensing and exploitation. He also advises on commercial transactions and provides regulatory and strategic advice in relation to the internet, technology, e-commerce and data protection including:

• technology acquisition, exploitation and integration;

• smartphone app development and exploitation;

• software development, licensing, support and maintenance;

• website development, hosting, support and maintenance;

• e-commerce and distance selling, terms and conditions of sale and privacy policies, digital signatures, e-money and payment services and payment card industry requirements;

• advising in relation to internet advertising including search engine optimisation, paid search, PPC and CPA based advertising, behavioural advertising, electronic marketing and cookies;

• collection, use, storage and security of personal data, including international transfers of personal data.

Adam also has particular expertise in advising clients in the premium rate services sector. He has advised clients on compliance with the Premium Rate Services Code regulated by Phonepay Plus and has made submissions on behalf of clients in relation to Ofcom™s review of the scope of premium rate services regulation and in relation to Phonepay Plus™ revision of the Premium Rate Services Code.

He joined Harbottle & Lewis in 2005, becoming a Partner in 2010. He is a member of the Society for Computers and Law.