For individuals, endorsing a brand, product or service can be an effective way of commercially exploiting their fame or raising their public profile.
For brands, engaging popular icons as brand ambassadors can be an extremely effective marketing tool which, if implemented correctly, can generate significant sales revenues and brand awareness whilst engaging with consumers in a meaningful way.
We provide specialist advice on all matters relating to brand ambassador agreements, image rights licensing, the activation of endorsement rights through above-the-line and below-the-line advertising, on-pack rights and the exploitation of endorsements on all platforms and through all media including social media.
Our clients include both brands and individuals such as sports personalities, athletes, music artists, actors, models and media celebrities. From our very first clients, Dirk Bogarde and Laurence Olivier, in the 1950s to modern-day global superstar clients such as David Beckham and Kate Moss, we have represented some of the most famous and marketable celebrities in the world of sport, music, film and television.
We can advise you on:
- Brand ambassador agreements
- Influencer arrangements
- Sponsorship matters
- Image rights exploitation
- Regulatory and compliance matters.
England Cricket Team
We continue to advise the England Cricket Team on the grant of the players’ image rights to the ECB and to the ECB’s commercial partners including Sky Sports.
Premier league football clubs
We regularly advise Premier League football clubs and Premiership Rugby clubs in relation to their image rights arrangements with players and negotiations with commercial partners wishing to exploit player image rights.
We advised Nissan in relation to its long term appointment as a Global Partner of ICC tournaments and advised on its related brand ambassador agreements with Dale Steyn, Kagiso Rabada and Rohit Sharma.
Professional Sports Group
We advise Professional Sports Group on endorsement agreements for a number of their athletes including the Brownlee brothers.
We advised Konami in relation to its product endorsement arrangements in respect of its most famous game, Pro Evolution Soccer.
We advised Jamie Cullum on his arrangements with various brands.
We advised the TV fashion celebrity on his endorsement arrangements.