Endorsements & brand ambassadors

“Clients say ‘Quality is very high, they’re commercially astute, with good and sound knowledge of the law and of how business works’.”

Chambers UK, 2016

For individuals, endorsing a brand, product or service can be an effective way of commercially exploiting their fame or raising their public profile.

For brands, engaging popular icons as brand ambassadors can be an extremely effective marketing tool which, if implemented correctly, can generate significant sales revenues and brand awareness whilst engaging with consumers in a meaningful way.

We provide specialist advice on all matters relating to brand ambassador agreements, image rights licensing, the activation of endorsement rights through above-the-line and below-the-line advertising, on-pack rights and the exploitation of endorsements on all platforms and through all media including social media.

Our clients include both brands and individuals such as sports personalities, athletes, music artists, actors, models and media celebrities.  From our very first clients, Dirk Bogarde and Laurence Olivier, in the 1950s to modern-day global superstar clients such as David Beckham and Kate Moss, we have represented some of the most famous and marketable celebrities in the world of sport, music, film and television.