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Harbottle & Lewis advises The Panoply on acquisition of Nudge Digital

07 July 2021

Harbottle & Lewis has advised AIM-listed technology services group The Panoply Holdings plc on its acquisition of Nudge Digital Limited (Nudge), a digital services agency which delivers strategy-led services primarily to the pharmaceutical industry, health sector and, more recently, to local authorities, with a particular focus around care pathways.

The acquisition is strategically important to the Group and strengthens its overall position in healthcare and, importantly, provides an entry into the pharmaceutical industry at a time when the NHS is looking at precision medicine, risk stratification and data-driven personalised care plans for patients.

Neal Gandhi, Chief Executive Officer of The Panoply said: “Pulling together Nudge’s experience in private healthcare and pharmaceuticals with the Group’s existing experience across the NHS and local authority adult social care gives us a strong base to become a leader in the healthcare sector in the UK.”

Corporate partner Charles Leveque commented: “It is great to see The Panoply strengthen its healthcare offering with the acquisition of Nudge, the second acquisition The Panoply has made in H1 2021.

On working with Harbottle & Lewis, Sacha Rook, M&A Director said: “The approach of the Harbottle team was instrumental in enabling us to close this transaction in a very short timeframe. They did an excellent job, as always.

Charles Leveque led the team that advised The Panoply on the transaction with support from Corporate associate Katerina Capras and trainee Jake Jacobson. Tax partner David Scott and senior associate Morag Ofili advised on the tax aspects.

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