Harbottle & Lewis has advised UK fintech, Primer API Limited (Primer), on a £14 million Series A fundraising led by Accel, a leading US-based venture capital firm (which has been amongst the first investors in fintech infrastructure companies such as Braintree and Galileo), with participation from existing shareholders Balderton Capital, Speedinvest and Seedcamp.
The Series A fundraising closed just over six months after Primer secured £3.8 million through its seed funding round led by Balderton Capital.
Founded by Paul Anthony and Gabriel Le Roux, Primer enables e-commerce merchants and online payments facilitators to consolidate their payments services stack, seamlessly connecting to third party services such as payment service providers (PSPs), fraud providers, chargeback services, subscription billing engines, business intelligence tools, loyalty and rewards platforms.
Primer’s unified payments integration, checkout experience and workflows functionality allows merchants to quickly add new payment methods, unify fraud mitigation efforts and build sophisticated transaction routing with no code.
Co-founders Paul Anthony and Gabriel Le Roux commented: “Charlie, Tom and the team at Harbottle have advised us every step of the way since we founded Primer. They are always extremely proactive, available and responsive and they get the deal done with commercial acumen and no fuss. This, our Series A fundraising, was no exception.”