Harbottle & Lewis has advised Little Dot Studios, part of the All3Media Group, on its acquisition of award-winning branded content producer WING.
The All3Media Group is a leading independent television, film and digital production and distribution group, with more than 40 production companies across the UK, Europe, Asia Pacific and USA.
This is the first acquisition by All3Media majority owned Little Dot Studios as the company sets itself up for a period of growth, with further acquisitions expected in the future.
The deal with WING will provide Little Dot Studios with an enhanced sports production and creative capability, bringing with it an impressive list of clients from this sector, including the International Olympics Committee, The America’s Cup and Formula 1.
It also boasts a wide range of other high profile branded content clients from the likes of Coca-Cola, HUGO BOSS, Vodafone and Land Rover.
Harbottle & Lewis partner Sarah Lazarides said: “We are delighted to have advised Little Dot Studios on their first acquisition and this next stage in their All3Media journey. This was an excellent example of an acquisition which required both our expertise in growth capital transactions and the specialist knowledge of our TV production team.”
Andy Taylor, co-Founder and CEO of Little Dot Studios said: “Sports is a key strategic focus for Little Dot Studios, which we see providing a market for significant growth. Tessa and Will are multi-award winning producers, with very strong industry credentials and a high reputation for delivering quality content for sports bodies and brands. WING’s creative excellence combined with Little Dot Studios’ understanding of data and platform algorithms will provide a truly unique service offering to the sport industry.”
The Harbottle & Lewis team was led by partners Sarah Lazarides (TV & Film) and Charles Leveque (Corporate) and associate Emily Miles (Corporate).