Sam Georgevic advises on commercial and regulatory matters primarily in the sports industry.
Sam has experience across a range of sports including football, motorsport, cricket and esports. He has particular experience advising on image rights agreements, player transfers, intermediary agreements, sponsorship agreements, commercial contracts and rights exploitation.
Areas of specialism
- Commercial and regulatory matters in the sports industry.
- Sponsorship, licensing, endorsement and merchandising
- Player contracts
- Image rights
- Athlete representation and disciplinary matters
- esports
- Interactive entertainment and new technologies
Work highlights
- Advising Premier League footballers on their player contracts and image rights contracts
- Advising Premier League footballers on their international transfers, including assisting on the image rights, regulatory and employment matters relating to Romelu Lukaku’s transfer from Inter Milan to Chelsea FC
- Advising Formula 1 and Formula E drivers on their driver contracts
- Advising esports players, teams and organisations on player contracts
- Advising global brands on their sponsorship of Premier League and English Football League clubs
- Advising interactive entertainment companies on their sponsorship arrangements with Premier League club
- Advising esports players on their merchandising and sponsorship arrangements
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