Technology innovation is relentless. Virtual reality is a good example of this, with the Oculus Rift, PlayStation VR, Apple VR and HTC’s Vive all due to hit shelves in 2016. Wearable technology has also seen a surge in progress over the past few years; from smartwatches and fitness trackers to energy-harvesting fabrics, smart contact lenses and other groundbreaking applications.
These innovations creates fresh legal challenges. Our technology lawyers work with creative people and businesses at the leading edge of development in innovative technology. We advise clients on everything from the application of new technology to the creation of fresh and disruptive business models. Our clients range from budding entrepreneurs to multinational blue-chip corporates across industries including sport, fashion, retail, telecommunications, data analytics, finance and advertising.
Our team benefits from a wealth of experience in the technology sector with many having spent significant time in-house working for large technology companies. In addition, the firm’s dedicated start-up team means that we are particularly well placed to support emerging businesses.
We understand that technology innovators need innovative legal solutions. We can advise on all legal aspects of the development and deployment of new technologies including:
- Intellectual property protection and exploitation
- User terms and conditions and user experience flows
- Consumer rights
- Marketing and advertising compliance and clearance
- eCommerce regulations
- Collection use of customer data and all elements of data protection
- Supply and distribution contracts
- Disruptive business models.
We advise Crowd Emotion on a variety of matters, from investment agreements, employment contracts and data protection issues to intellectual property protection and commercial transactions. Crowd Emotion uses facial coding technology to offer analytical services to its customers.
Digital currency distribution platform
We advised a digital currency distribution platform on its various contractual arrangements, including its agreements with partners and customers in relation to its blockchain technology service.
Mobile technology company
We advised a multinational technology company on various technology and regulatory matters to facilitate the development of a new mobile technology healthcare service application.