Thomas Benski’s Lumina Media, a London-based IP-led media and venture group, provides creative, operational and strategic support to its portfolio of companies and talent, helping them build brands and produce content. The investment aligns with Lumina’s strategy of supporting next-generation companies at the intersection of digital media and entertainment.
Founded in 2021, Arcade Media has established itself as a premier talent management agency, helping content creators grow their brands, secure partnerships and develop original content and experiences that bridge the gap between digital talent and mainstream entertainment. The agency is best known as the exclusive management partner for The Sidemen, one of Europe’s largest YouTube collectives.
The transaction demonstrates the continued growth and maturation of the digital content creator economy, as traditional media and venture capital increasingly recognise the value and commercial potential of digital talent and their audiences.
Tim O’Shea, Lumina Media’s Group Director of Commercial and Business Affairs, noted:
“Harbottle & Lewis’s understanding of the media landscape and the nuances of creative businesses make them invaluable advisors. Their support on this investment was seamless, strategic, and effectively aligned with how we operate.”
Tim Parker, partner at Harbottle & Lewis, commented:
“We are delighted to have advised Lumina Media on this exciting investment. Arcade Media represents the future of talent management in the digital age, and we look forward to seeing how this partnership will help accelerate their growth and expand their influence in the creator economy.”
This investment adds to our extensive track record of advising on media and technology transactions, reinforcing the firm’s position as the go-to legal adviser for innovative companies in the media, entertainment and technology sectors.
Our transaction team was led by partner Tim Parker and managing associate Rosie Marston, with support from associate Jake Jacobson.