The fashion and retail sector is fast-moving and competitive. Navigating this industry requires more than just creativity and business acumen; stakeholders need assurance and protection from robust commercial agreements, solid brand management built on effective marketing strategies, and rigorous intellectual property protection.
We are well known for our work advising fashion, lifestyle and luxury brands and other industry stakeholders. Our clients include major fashion houses, designers, distributors, agents, influencers, high end and high street retailers, photographers and models. Our cross-practice expertise and considerable industry knowledge enables us to advise our fashion and retail clients on the wide range of uncertainties facing this sector today and help them to respond to the opportunities presented in a multi-channel environment.
We are true IP specialists and experts in all aspects of brand management, regularly advising on the full life cycle of a brand. Our IP team is integrated with our consumer, data protection, advertising and reputation management specialist groups in order to cover all aspects of brand protection. We are specialists on comparative advertising, influencer marketing, brand and design protection, copy clearance, defamation, image rights, competitions and promotions, contract negotiation and regulatory advice. The team has particular experience advising on sponsorship matters and continues to be retained by a number of the most proactive and innovative global brands.
We manage property portfolios for numerous household name retailers and regularly advise on pre-let agreements, fit-outs (including complex fit-outs), dilapidations, lease renewal, underleases and assignments. We act for various retail clients regularly providing legal and strategic advice to HR professionals and senior management, dealing with issues as they arise in the workplace. We advise on appropriate employment contracts and policies, and deal with restructures and redundancies. We act for various retail clients on acquisitions and disposals, shareholder arrangements and joint ventures and we have a very strong reputation in advising retail startups from seed fundraising right through to exit events.
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