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Sacha is a commercial and regulatory lawyer with particular expertise in advertising, digital and data privacy. He is head of the firm’s cross-departmental advertising practice.

Sacha advises clients from a variety of sectors, including some of the world’s best known brands, agencies and platforms. He is ranked for advertising and digital media in both The Legal 500 and Chambers and Partners and is recognised as one of the UK’s leading advertising lawyers.

Sacha advises on a range of commercial transactions and has particular expertise in advertising-related agreements (such as creative agency, media planning and buying, production and brand partnerships). He is particularly well known for his expertise in digital marketing and adtech.

Sacha also has expertise in general advertising compliance (including prize promotions, native advertising and influencer marketing) as well as ecommerce and online consumer regulations.

Sacha also works within the firm’s retail and technology practices and regularly advises well-known retail brands on a range of retail-focused commercial agreements including distribution, licensing, and franchise agreements, as well as clients across a range of industries on tech focused agreements such as software development, SaaS, and IT services contracts.

In relation to data privacy, Sacha has advised on all the key compliance areas, and has worked with a large number of clients on their data protection compliance programmes. He has particular expertise in the data privacy aspects of marketing, adtech and digital media. He frequently advises on the compliance aspects of adtech vendor arrangements, programmatic advertising, and mobile apps.

Sacha also has expertise in the legal issues associated with AI, particularly in the context of advertising and marketing. He regularly advises clients on the privacy, IP, contractual and regulatory issues associated with the use and deployment of AI for a range of purposes in the advertising and marketing industries.

TESTIMONIALS

What people say

Sacha is our absolute go-to with any query that we have.”

Chambers UK

Sacha Wilson and Shayna Patel are both very knowledgeable, personable, responsive and tread the balance very well of understanding where flexibility is needed but still ensuring that the right legal protections are put in place. They are both key partners and have been a pleasure to work with.”

The Legal 500

Sacha is an excellent lawyer. He is very responsive, very approachable, explains things well, and understands the needs of me and my company.”

Chambers UK

Sacha knows the adtech industry inside and out and can immediately identify what market practice is, how others have addressed similar issues and where there may be scope for negotiation.”

Chambers UK

Sacha is very knowledgeable and just easy to work with – he knows what we are looking for as an in-house legal team. He is also always prompt which means we can rely on him even in last-minute cases where urgent advice is needed. There is a good trust basis that has built up over time.”

The Legal 500

Sacha Wilson stands out. His knowledge and experience of the wider digital market really is second to none. What makes him particularly good is his ability to communicate to and tailor to different audiences and provide a bridge between them, and his ability to get into the weeds with legal peers.”

The Legal 500