Trade Marks

With extensive experience in industries such as video games, fashion, and film and television, the team offers tailored strategies to protect intellectual property at every stage, from registration to global portfolio management and dispute resolution.

Comprehensive trade mark services

We take a holistic approach to brand management to safeguard and enhance the value of intellectual property. We don’t just handle the technicalities; we craft strategies that empower our clients to maximise the value of their intellectual property. We offer a full range of services, including:

• Conducting and coordinating high-level and comprehensive availability and clearance searches
• Providing registrability advice tailored to the brand’s vision
• Designing bespoke filing strategies and worldwide filing programmes
• Managing new trade mark and design filings with precision
• Resolving refusals and oppositions with innovative solutions
• Ensuring seamless renewals and maintenance compliance
• Overseeing assignments and records with meticulous attention to detail
• Conducting portfolio audits to identify and address gaps in global coverage
• Offering vigilant trade mark watches to safeguard the brand

Resolving trade mark disputes

We have extensive experience in handling complex trade mark disputes, including oppositions, invalidity actions, and cease-and-desist matters. The team regularly represents clients before the UK Intellectual Property Office (UKIPO) and works with a trusted network of international associates to address cross-border disputes. Strategic solutions, including the negotiation of co-existence agreements, consent letters, and settlements, are employed to ensure optimal outcomes for clients.

Integrated intellectual property solutions

The trade mark team collaborates closely with the firm’s wider intellectual property specialists to deliver comprehensive, in-house solutions. This integrated approach ensures that legal advice is aligned with the commercial priorities of each client, offering seamless support that protects and enhances the value of their brand.