Our advertising and marketing practice is one of the largest multi-disciplinary practices of its kind in the UK. We cover all aspects of advertising and marketing work, both non-contentious and contentious, regularly advising agencies, brands and content producers.
Advertising tells a story and can be a meaningful and effective way to engage with consumers. While innovative campaigns, targeted sponsorship, a compelling narrative and well thought out brand positioning can all help businesses reach their audience, it is equally important that they also understand the legal and regulatory landscape.
Having a team of proactive, commercial legal advisers and appropriate contracts in place helps our clients to minimise risks yet still push the boundaries, develop their brand, manage their reputation, exploit intellectual property creatively and collaborate effectively with their partners.
We provide clearance advice in relation to all forms of digital and traditional advertising and marketing, including social media, online, TV, radio and print. We pride ourselves on staying on top of the latest industry trends and can offer practical insights and guidance on a wide range of legal and regulatory issues affecting the advertising industry. Our advertising disputes practice also routinely advises on investigations by the Advertising Standards Authority.
We are renowned for our understanding of cutting edge technology and the work we do within the entire spectrum of creative industries. Our technical expertise in adtech and digital marketing practice also allows us to advise all key participants in the digital advertising supply chain on global commercial deals as well as specialist and emerging issues affecting the industry. We help all clients meet their commercial objectives by providing industry insight as well as cost-effective and robust legal advice.
Our layers of expertise
We have extensive experience in drafting and negotiating a broad range of advertising contracts for all participants in the supply chain, including brands, agencies and media owners. We frequently advise on a range of ad agency contracts including those relating to creative, media buying, digital, social, PR and experiential services.
The advertising and marketing industry is also heavily influenced by the main trade bodies in the sector. We have contributed to several guidance documents, templates and materials published by some of the UK’s leading advertising and marketing trade bodies, and we are well versed in guiding both advertisers and agencies through industry standard contracts.
In addition to our traditional advertising and marketing expertise, we have significant experience in advising on digital marketing and adtech. Our digital marketing and adtech practice is distinctive because we advise clients across all points in the value chain. This includes advertisers, agencies, adtech vendors and publishers.
We are able to advise on specialist and emerging issues which are fundamentally altering the digital advertising ecosystem, such as commercial transparency in programmatic advertising, brand safety and online ad fraud.
We also have expertise in the data privacy aspects of digital marketing and adtech. We frequently advise clients on cutting edge data privacy projects in these areas such as adtech vendor arrangements, programmatic advertising and innovative digital marketing projects.
We have expertise in big-ticket sponsorship deals and brand ambassador/endorsement work. We are retained as specialist external counsel for numerous global brands. We are also experienced in influencer marketing, advising brands, agencies and talent on the appropriate contractual documentation and the regulatory landscape.
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