She has particular interest and expertise in advertising related agreements such as creative agency, media buying, brand sponsorships/partnerships, media measurement, affiliate network arrangements and digital media and adtech (including adtech vendor arrangements and programmatic advertising).
On the regulatory side, Shayna has particular experience advising on data protection and privacy matters in relation to marketing, adtech and digital media. She also advises on general advertising and consumer regulations (e.g. promotions and influencer marketing) as well as in relation to online safety including online safety regulation and the ICO’s Children’s Code.
Shayna has experience advising on the commercialisation and use of various technologies including AI, blockchain, the use of NFTs and the metaverse, particularly in the context of brand engagement, digital marketing and advertising.
Shayna acts for clients across the advertising industry, including agencies of various sizes, brands in a variety of sectors (including film and production, video games, fashion and luxury goods, and travel and leisure), adtech vendors and platforms, advertising trade bodies and media measurement companies.
Shayna studied law and criminology at Cardiff University graduating with first class honours.
Before joining Harbottle & Lewis, Shayna trained and qualified at CMS, working in the technology and media department and has experience of advising in both private practice and in-house having undertaken a number of secondments including at two leading FTSE100 companies, an adtech platform and an advertising trade body.
Shayna maintains CIPP/E certification and has completed the MRG Tools of the Trade course. She is also a committee member on the Society for Computers and Law (SCL’s) Digital Media Group Committee. Shayna is recognised as a ‘Key Lawyer’ in ‘Advertising and Marketing’ in The Legal 500 2024.