Shayna-Radhika Patel

Senior Associate

Shayna is a senior associate specialising in advertising and advises on a broad range of commercial and regulatory matters across the advertising industry.

She has particular interest and expertise in advertising related agreements such as creative and influencer marketing agency agreements, media buying, brand sponsorships/partnerships, media measurement, affiliate network arrangements and digital media and adtech.

On the regulatory side, Shayna has particular experience advising on general advertising and consumer regulations (e.g. promotions and influencer marketing) including on less healthy food rules and the DMCCA. She also advised on data protection and privacy matters in relation to marketing, adtech and digital media.

Shayna acts for clients across the advertising industry, including creative, media and influencer marketing agencies, brands in a variety of sectors (including film and production, video games, fashion and luxury goods, and travel and leisure), adtech vendors and platforms, advertising trade bodies and media measurement companies.

Shayna studied law and criminology at Cardiff University graduating with first class honours.

Before joining Harbottle & Lewis, Shayna trained and qualified at CMS, working in the technology and media department and has experience of advising in both private practice and in-house having undertaken a number of secondments including at two leading FTSE100 companies, an adtech platform and an advertising trade body.

Shayna maintains CIPP/E certification and has completed the MRG Tools of the Trade course. She is also a committee member on the Society for Computers and Law (SCL’s) Digital Media Group Committee. Shayna is recognised as a ‘Key Lawyer’ in ‘Advertising and Marketing’ in Legal 500 2024.