Harbottle & Lewis advises PlaySafe ID on pre-seed fundraising

Harbottle & Lewis advises PlaySafe ID on pre-seed fundraising

We have advised PlaySafe ID, a digital identity platform designed to improve safety and accountability in online gaming, on its $1.12 million pre-seed fundraising led by Early Game Ventures with participation from Hartmann Capital and Overwolf.

Founded by Andrew Wailes, PlaySafe ID is currently in talks with several major gaming platforms and is aiming to announce its first partnerships later this year.

Our team was led by partner Ed Lane with support from associate Matthew Shannon.

On working with Harbottle & Lewis, founder Andrew Wailes commented: “I cannot express how happy I am with the work that Harbottle & Lewis undertook for us. The expertise and guidance in particular from Ed Lane and Matthew Shannon was critical in securing our funding in the right way, to protect both us and our investors. The team have been prompt, and provided assistance whenever we needed it. I would gladly recommend them.”

Ed Lane added: “We are delighted to have supported Andrew and his team on this initial fundraise, and we look forward to seeing PlaySafe ID go from strength to strength as it scales.

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Ed Lane Partner

Ed advises founders, businesses and investors on a broad range of corporate, corporate finance and commercial matters.

Ed advises founders, businesses and investors on a broad range of corporate, corporate finance and commercial matters.

He has a particular interest and expertise in the creative industries, including film and TV, video games and music, and in the broader media, entertainment and technology sectors.

His practice spans mergers and acquisitions, fundraises from pre-seed to series A and beyond, startups, private equity, public takeovers, joint ventures, management incentive arrangements, including EMI options and growth shares, and SEIS/EIS investments. He is actively involved as a speaker and mentor for a number of different industry accelerators and trade bodies, including Indielab, BAFTA, the National Film & Television School and UKIE.

Ed trained and qualified at Linklaters, where he spent five and a half years in the private equity M&A team acting for a variety of private equity houses and businesses on leveraged and non-leveraged buy-outs, growth equity investments, exits, management incentive arrangements and bolt-on acquisitions.

Ed is ranked as a next generation partner in The Legal 500 UK guide, and is noted for his “sector expertise”, “encyclopaedic memory” and his willingness to “go the extra mile to get the best deal.”

Recent experience

  • Advised the selling shareholders of luxury menswear brand Drake’s on its sale to venture firm Heartland
  • Advised the shareholders of After Party Studios, a digital-first creative production company, on the sale of a majority stake to SISTER Group
  • Advised rock band Queen on the landmark sale of its entire music catalogue and related assets, including publishing and image rights, to Sony Music
  • Advised Super Media Group on its acquisition of games studio Bulkhead from Tencent and its strategic partnership with Everplay Group plc
  • Advised David Beckham on his sale to, and strategic partnership with, Authentic Brands Group (ABG), the owner of a portfolio of global media, entertainment and lifestyle brands
  • Advised the management of games studio The Chinese Room on their buyout from Sumo Group