SXSW is a globally renowned annual industry event that began in Texas in 1987. Over the years, it has gained recognition for its dynamic conferences and festivals, which celebrate the convergence of technology, film, music, education and culture.
This partnership reflects the synergy between SXSW’s vision and our expertise in the media and entertainment industries, and we look forward to supporting and contributing to this celebration of creativity and innovation.
For more details about the event, please visit the official SXSW London website.
He advises players and athletes, professional clubs and teams, brand sponsors and sports governing bodies on contractual and regulatory matters. His work covers several sports including football, motorsport, golf, tennis, cricket, rugby, cycling and athletics.
Michael’s work for sports men and women includes advising on contracts with their clubs and teams and image rights exploitation including endorsement contracts. He also advises various sports teams on commercial contracts including licensing, sponsorship and merchandising.
His work advising brands and sponsors includes drafting and negotiating sponsorship agreements with sports teams or in relation to major events such as the Olympic and Paralympic Games, the FIFA World Cup, the UEFA European Championship and UEFA Champions League, the Premier League, the ICC Cricket World Cup and Formula One.
Michael’s wider entertainment industry work involves advising a wide range of talent on contracts with brands and agencies. This includes many of the UK’s most well-known models, influencers and streamers. He also advises a number of creative agencies.
Michael began his career as a sports lawyer working for the organising committee of the London 2012 Olympic and Paralympic Games.
He is ranked as a leading individual for sports law in both The Legal 500 and Chambers and Partners. Michael is also a member of Law in Sport and the European Sponsorship Association (ESA) and speaks regularly at their events.