With a growing need to stand out in the luxury hospitality sector, high-end hotels are increasingly collaborating with fashion houses, sports icons and other prominent brands to create exclusive guest experiences.

These partnerships are more than just marketing exercises; they are a strategic response to changing consumer expectations and the competitive landscape of modern luxury.

In an article for Tatler Address Book’s Experts’ Corner, managing associate Emily Miles examines the legal frameworks underpinning these innovative collaborations and the key issues that brands, hotels and personalities must navigate to ensure such ventures are successful. Emily highlights the importance of robust contractual foundations, intellectual property considerations and reputation risk management, alongside operational, tax and financial considerations.

As the intersection of hospitality, fashion and sport grows, these partnerships provide exciting opportunities for differentiation and growth. However, as Emily notes, success requires more than creative flair; it demands meticulous legal planning and alignment of values.

Read the full article on the Tatler website here.

Experts’ Corner is part of Tatler Advisory: a trusted network of influential private client experts, all at the pinnacle of their profession.

AUTHORS

Emily Miles Legal Director

Emily is a legal director with extensive experience advising entrepreneurs, investors and international corporate groups on a wide range of corporate and commercial matters.

Emily is a legal director with extensive experience advising entrepreneurs, investors and international corporate groups on a wide range of corporate and commercial matters.

Emily has particular expertise in private mergers and acquisitions, as well as investment and fundraising transactions. Her practice also encompasses pre-transaction restructurings, joint ventures, management incentive arrangements, and wider stakeholder advisory work.

Emily works with clients in a broad range of sectors, with a particular focus on the media, technology, retail and hospitality sectors. Additionally, Emily advises ultra-high net worth (UHNW) clients and their family offices on their investment and acquisition activities in the UK.

Emily’s experience includes an in-house secondment at the head office of a global entertainment, hospitality and leisure brand. 

Emily’s expertise has been recognised by The Legal 500, where she is listed as a “Key Lawyer” for M&A (£10-100m). Emily graduated from the University of Oxford with an MA in history before converting to law. Before joining Harbottle & Lewis in 2017, Emily trained at DLA Piper where she spent time on secondment in the Sydney office.