These partnerships are more than just marketing exercises; they are a strategic response to changing consumer expectations and the competitive landscape of modern luxury.
In an article for Tatler Address Book’s Experts’ Corner, managing associate Emily Miles examines the legal frameworks underpinning these innovative collaborations and the key issues that brands, hotels and personalities must navigate to ensure such ventures are successful. Emily highlights the importance of robust contractual foundations, intellectual property considerations and reputation risk management, alongside operational, tax and financial considerations.
As the intersection of hospitality, fashion and sport grows, these partnerships provide exciting opportunities for differentiation and growth. However, as Emily notes, success requires more than creative flair; it demands meticulous legal planning and alignment of values.
Read the full article on the Tatler website here.
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With expertise in private mergers and acquisitions, equity fundraisings, joint ventures, corporate restructurings and incentivisation schemes, Emily is a versatile transactional lawyer. She regularly advises both management teams and investors on complex, multijurisdictional transactions.
Emily works with clients in a broad range of sectors, with a particular focus on the retail & fashion and hospitality & leisure industries, advising global brands onstrategic acquisitions, growth equity investments and general corporate advisory matters. Additionally, Emily advises ultra-high net worth (UHNW) clients and their family offices on their investment and acquisition activities in the UK.
Emily’s experience includes an in-house secondment at the head office of a global entertainment, hospitality and leisure brand. During this time, she worked closely with stakeholders and commercial teams to support the company’s diverse investment portfolio, giving her invaluable insight into the practical, operational needs of businesses.
Emily’s expertise has been recognised by The Legal 500, where she is listed as a “Key Lawyer” for M&A; clients commend her “exemplary prowess in corporate and M&A realms”. Emily graduated from the University of Oxford with an MA in history before converting to law. Before joining Harbottle & Lewis in 2017, Emily trained at DLA Piper where she spent time on secondment in the Sydney office.