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Renewed partnership with SXSW London

Renewed partnership with SXSW London

For the second year running, we have partnered with South by Southwest (SXSW) as the official legal services supplier for SXSW London, taking place from 1-6 June 2026.

SXSW is a globally acclaimed event that has been at the forefront of celebrating innovation and creativity since its inception in Texas in 1987. Known for its ground-breaking conferences and festivals, SXSW brings together leading voices across technology, film, music, education and culture.

This renewed partnership reflects the strong alignment between SXSW’s visionary approach and our expertise in the creative industries. We are excited to continue to support and contribute to this vibrant gathering of leaders and creators as it enters its second year in London.

For more details about the conference, please visit the official SXSW London website.

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Michael Lister Partner

Michael is a partner and specialist sport and entertainment industry lawyer.

Michael is a partner and specialist sport and entertainment industry lawyer.

He advises players and athletes, professional clubs and teams, brand sponsors and sports governing bodies on contractual and regulatory matters. His work covers several sports including football, motorsport, golf, tennis, cricket, rugby, cycling and athletics.

Michael’s work for sports men and women includes advising on contracts with their clubs and teams and image rights exploitation including endorsement contracts. He also advises various sports teams on commercial contracts including licensing, sponsorship and merchandising.

His work advising brands and sponsors includes drafting and negotiating sponsorship agreements with sports teams or in relation to major events such as the Olympic and Paralympic Games, the FIFA World Cup, the UEFA European Championship and UEFA Champions League, the Premier League, the ICC Cricket World Cup and Formula One.

Michael’s wider entertainment industry work involves advising a wide range of talent on contracts with brands and agencies. This includes many of the UK’s most well-known models, influencers and streamers. He also advises a number of creative agencies.

Michael began his career as a sports lawyer working for the organising committee of the London 2012 Olympic and Paralympic Games.

He is ranked as a leading individual for sports law in both The Legal 500 and Chambers and Partners. Michael is also a member of Law in Sport and the European Sponsorship Association (ESA) and speaks regularly at their events.