Harbottle & Lewis advises Primer on £14 million Series A fundraising

Harbottle & Lewis has advised UK fintech, Primer API Limited (Primer), on a £14 million Series A fundraising led by Accel, with participation from existing shareholders Balderton Capital, Speedinvest and Seedcamp.

Accel is a leading US-based venture capital firm which has been amongst the first investors in fintech infrastructure companies such as Braintree and Galileo.

The Series A fundraising closed just over six months after Primer secured £3.8 million through its seed funding round led by Balderton Capital.

Founded by Paul Anthony and Gabriel Le Roux, Primer enables e-commerce merchants and online payments facilitators to consolidate their payments services stack, seamlessly connecting to third party services such as payment service providers (PSPs), fraud providers, chargeback services, subscription billing engines, business intelligence tools, loyalty and rewards platforms.

Primer’s unified payments integration, checkout experience and workflows functionality allows merchants to quickly add new payment methods, unify fraud mitigation efforts and build sophisticated transaction routing with no code.

Corporate partner Charlie Leveque and senior associate Tom Macleod led the Harbottle & Lewis team and were assisted by associate Chien-Wei Lui.

Co-founders Paul Anthony and Gabriel Le Roux commented:

“Charlie, Tom and the team at Harbottle have advised us every step of the way since we founded Primer. They are always extremely proactive, available and responsive and they get the deal done with commercial acumen and no fuss. This, our Series A fundraising, was no exception.”

Harbottle & Lewis advises Primer on £3.8 million fundraising

Harbottle & Lewis has advised UK fintech, Primer API Limited (Primer), on a £3.8 million fundraising led by Balderton Capital, a leading early-stage venture capital investor, with participation from Taavet Hinrikus, who co-founded TransferWise.

Founded by Paul Anthony and Gabriel Le Roux, Primer aims to help merchants consolidate their payments stack and easily support new payment methods in the future. In addition, Primer is looking to optimise cost and authorisation rates, reduce fraud, improve user experience and adapt to macro changes in the payments landscape.

Corporate partner Charlie Leveque and senior associate Tom Macleod led the Harbottle & Lewis team and were assisted by associate Chien-Wei Lui.

On working with the firm, co-founders Paul Anthony and Gabriel Le Roux commented:

“The team at Harbottle provided us with superb advice, clearly tailored to an early-stage disruptive technology company. They were highly responsive and their approach ensured a smooth process throughout.”