The UK’s Data (Use and Access) Bill passes as Lords’ concede on a push for AI transparency to protect creative industries

The UK’s Data (Use and Access) Bill passes as Lords’ concede on a push for AI transparency to protect creative industries

On 11 June, the House of Lords debated amendments to the Data (Use and Access) Bill (the Bill) and marked the culmination of an extensive “ping-pong” process between the House of Lords and the House of Commons regarding the protections for copyright holders in the context of artificial intelligence (AI).

What was the debate about?

  • The Government’s commitment to protecting copyright holders remains but it argues it cannot act prematurely without completing consultations on the issue. Emphasising the importance of transparency, enforcement and remuneration, it insisted on following due process, which includes analysing over 11,500 consultation responses and establishing technical and parliamentary working groups.
  • Several Lords, including Baroness Kidron and Lord Berkeley of Knighton, expressed frustration at the Government’s inaction. They argued that immediate transparency measures are needed to protect copyright holders from exploitation by AI companies. The creative sector fears that AI systems are using copyrighted works without consent or compensation, which could undermine the livelihoods of artists, writers, musicians and others.

What happened?

In efforts to ensure transparency and incentivise AI developers to comply with copyright law Lord Berkeley of Knighton introduced a new amendment to the Bill requiring AI developers to disclose which copyrighted works they use for training and how they access them, unless a licence has been agreed with rights holders.

Lord Berkeley ultimately withdrew his amendment, citing a desire to maintain the dignity of the House and avoid further unnecessary divisions. However, he and others urged the Government to take the concerns of the creative industries seriously and act swiftly to address them.

What will happen next?

The Bill now awaits Royal Assent and once in force, it will reform elements of the UK GDPR and Privacy Electronic Communications Regulations – from introducing a list of recognised legitimate interests to adding new exceptions to the consent requirements for cookies and similar technologies.

It should be noted that while the UK’s adequacy decision from the EU to allow a free flow of personal data transfers has been extended to 27 December 2025, the Bill does introduce changes to the UK GDPR which ultimately leads to a departure from the EU GDPR. As such, we wait eagerly to see if it decided whether or not the UK’s data protection regime will continue to offer materially equivalent protections in order to maintain the free flow of transfers between the UK and EU.

If you would like more information, please feel free to reach out to one of our dedicated data protection lawyers, or if you would like keep up to date on the latest in data protection, please subscribe to our quarterly newsletter, The Data Download.

AUTHORS

Sacha Wilson Partner

Sacha is a commercial and regulatory lawyer with particular expertise in advertising, digital media and data privacy. He is joint head of the firm’s cross-departmental advertising practice.

Sacha is a commercial and regulatory lawyer with particular expertise in advertising, digital media and data privacy. He is joint head of the firm’s cross-departmental advertising practice.

Sacha advises clients from a variety of sectors, including some of the world’s best known brands, agencies and platforms. He advises on a range of commercial transactions and has particular expertise in advertising-related agreements (such as creative agency, media planning and buying, production and brand partnerships). He is particularly well known for his expertise in digital marketing and adtech.

Sacha also has expertise in general advertising compliance (including prize promotions, native advertising and influencer marketing) as well as ecommerce and online consumer regulations.

Sacha also works within the firm’s retail practice and regularly advises well-known retail brands on a range of retail-focused commercial agreements including distribution, licensing, and franchise agreements.

In relation to data privacy, Sacha has advised on all the key compliance areas, and has worked with a large number of clients on their data protection compliance programmes. He has particular expertise in the data privacy aspects of marketing, adtech and digital media. He frequently advises on the compliance aspects of adtech vendor arrangements, programmatic advertising, mobile apps and digital marketing activities.

Sacha is ranked for advertising and digital media in both The Legal 500 and Chambers and Partners. Sacha speaks and writes regularly about legal issues in the digital world and is frequently asked to speak at industry conferences and comment in the press.

Nadia Ahmed Associate

Nadia is an associate specialising in data protection, privacy and information law.

Nadia is an associate specialising in data protection, privacy and information law.

She advises on compliance with data protection laws and information laws, including the UK and EU General Data Protection Regulation (GDPR), the Data Protection Act 2018, the Freedom of Information Act (FOIA) and codes of practice issued by the ICO and other data protection regulators.

She assist clients with data protection agreements/addendums (DPA), data protection impact assessments (DPIA), drafting and reviewing privacy policies and cookies policies and cookie banners. Nadia handles contentious data protection matters too such as communications with the ICO, personal data breaches and data subject requests such as data subject access requests (DSAR). She keep clients informed of any changes to data protection laws and updated guidance from data protection regulators, and provides training to legal teams and employees on data protection best practices. Nadia has also been seconded to help ensure compliance with GDPR and information law procedures are effective and meet the necessary standards.

Nadia works with a wide range of clients, from small businesses to large corporations, to help them understand their legal obligations and develop data protection strategies and programmes for compliance with data protection laws. Such clients include those in the fashion and retail sector, streaming services, gaming, technology and more.

Nadia has completed the Certified Information Privacy Professionals/Europe (CIPP/E) by IAPP and is a member of the Society for Computers and Law.