Harbottle & Lewis has advised Unit1 Studio, an independent music tech startup focused on avatar concerts, in connection with its $20m equity and production fundraising round.
The equity fundraising round was led by Balderton Capital and included existing investors Mercuri, Gilston Music and artist manager Paul McGuinness.
Unit1 Studio, founded by Barney Wragg, Pavle Mihajlovic and Jonathan Butterell in 2025, is an end-to-end production company focused on creating hyper-realistic digital avatar concerts. The company’s approach aims to engage both newer audiences discovering music from previous decades and established fans seeking different ways to experience the work of their favourite artists.
On working with Harbottle & Lewis, Unit1 Studio co-founder Barney Wragg commented:
“We are grateful to the Harbottle & Lewis team for their invaluable assistance with this transaction. The combination of their expertise in growth capital and intimate knowledge of the music industry has been key to helping us reach this significant milestone, which will enable us to produce a wider range of avatar concerts which audiences love, making them a commercial reality and ultimately expanding the connection between fan and artist.”
The Harbottle & Lewis team was led by co-managing partner and head of the firm’s corporate practice, Charlie Leveque, and managing associate Rosie Marston, who advised on the venture capital aspects of the transaction. Partner and head of the firm’s music practice, Kieran Jay, and associate Sofie Sigvardt are advising in connection with rights acquisition.
Commenting on the transaction, Charlie Leveque said:
“We are delighted and proud to have supported Barney and the Unit1 Studio team with this landmark transaction which drew on the firm’s long-standing expertise in the music sector, strong corporate and venture capital transaction capabilities and our wide-ranging experience acting for innovative companies developing cutting-edge technologies. We are excited to have played a role in helping Unit1 Studio secure this funding, and we look forward to continuing to partner with them as they realise their ambitious plans for the future.”