Harbottle & Lewis advises ONE Strategy Studio on its sale to Radius Insights

We have advised ONE Strategy Studio, the world leading AI-first strategic insight agency, on its sale to Radius Insights.

Founded in 2023, ONE Strategy Studio uses Gen AI Automation to reinvent the insight & strategy agency experience, using automated AI solutions to transform brand strategy.

The team was led by co-managing partner Charlie Leveque and managing associate Katerina Capras with support from associates Suzie Hamilton and Julia Routledge, who advised on all corporate matters relating to the deal. Partner David Scott advised on tax and managing associate Zoey Forbes advised on intellectual property.

On working with Harbottle & Lewis, ONE Strategy Studio founder Jonathan Williams commented:

“Going through a transaction is one of the hardest challenges in the start-up journey. Charlie, Katerina, Zoey and Julia from Harbottle and Lewis were the perfect partners to help us navigate the strange and complex world of legal negotiations and doing so with amazing pace, patience and resilience. When things get tough (and they will!) this is the team you want by your side and fighting your corner. We have partnered on multiple transactions, and I wouldn’t hesitate to recommend them to anyone in the agency space looking to do the same.”

Charlie Leveque added:

“It has been a privilege to work with Jonathan and John. They are visionary founders who are harnessing the transformative power of AI to turbo-charge the growth of a state-of-the-art brand strategy and intelligence business. They have set a new benchmark for innovation in the industry, and we are looking forward to seeing ONE Strategy Studio achieve continued success as part of Radius.”

We advise on a broad range of corporate and corporate finance transactions including investments, mergers and acquisitions, joint ventures and private equity transactions. Learn more about our corporate practice here.

With special thanks to ONE Strategy Studio for the team’s “manga warrior heroes”, pictured below.

Model Behaviour: Stability AI’s model is not an “infringing copy”, but legality of AI training remains unresolved

In the recent judgment in Getty Images v Stability AI [2025] EWHC 2863 (Ch), the High Court considered whether the generative AI model Stable Diffusion infringed copyright in works owned by/licensed to Getty Images, and further whether the model outputs infringed Getty Images’ trade marks. Getty argued that millions of its images had been used without permission to train the Stable Diffusion model, and that the model itself was therefore an infringing copy of the works.

Crucially, the court was not considering whether copyright was infringed during the training process of Stable Diffusion, as those claims were not pursued to trial by Getty due to a lack of evidence of training having been taken place in the UK. Instead, the High Court decided on the much narrower issue of whether the trained Stable Diffusion model is itself an “infringing copy” of the copyright works trained on. If the model was an infringing copy, under secondary copyright infringement law, its import into the UK would have infringed Getty’s copyright, even though the model had not been trained in the UK.

The High Court’s decision came down to the way in which Stable Diffusion was trained, and the relationship between the model and its training data. Stable Diffusion is a diffusion model, meaning its model weights are numerical parameters learned from training, not stored or compressed copies of its training data. The model does not contain any of Getty’s copyright images in any form whatsoever – and never has done – even though it may have been exposed to them during training. Getty’s secondary copyright claim failed as a result.

Although Getty lost its secondary copyright infringement claim, this was a highly fact-specific decision which related to this model of Stable Diffusion only. The High Court stressed this in its decision. Although it may be true that an “AI model which does not store or reproduce any copyright works (and has never done so) is not an “infringing copy””, this leaves the door open for an AI model that does store or reproduce copyright works (or has done so at some point) being found to be an infringing copy of its training data. Other model architectures that retain or reproduce their training data verbatim – which is more common for text models than image models like Stable Diffusion – may still be deemed infringing copies. In addition, there is scope for argument on whether a more liberal interpretation of what is an infringing copy should be adopted: in circumstances where the model has extracted the value and intellectual creation of copyright works, and in a manner that was not envisaged when the legislation was passed, why is this not reproduction of the underlying intellectual creation?

Further, as Getty dropped its training claims at trial, the UK courts are yet to decide on whether the training of AI models using copyright works in the UK infringes copyright. That question will need to be decided in a future claim involving an AI model that was trained (or at least partially trained) in the UK. 

On the trade mark infringement claim, the court made a limited finding of trade mark infringement where early model versions of Stable Diffusion produced outputs with Getty-style watermarks.

If you’d like to speak to a member of the team about any of the issues raised by the judgment, please reach out to one of our AI experts.