Data protection update

This update includes key developments such as the ICO-HMG memorandum on data protection, new provisions under the Data (Use and Access) Act, guidance on international data transfers and age assurance, and significant enforcement actions like fines for unsolicited marketing, misuse of biometric data, and breaches involving children’s data, alongside global concerns over AI and high-profile investigations.

General updates

  • On 8 January, the Information Commissioner’s Office and His Majesty’s UK Government (HMG) signed a Memorandum of Understanding (MOU) to formalise their shared commitment to improving data protection standards which includes appointing a Government Chief Data Officer to oversee data protection risks and compliance across HMG departments and key governance boards, such as the Transformation Board and Government Security Board, will monitor data protection risks and progress.
  • On 3 February, the ICO opened formal investigations into X Internet Unlimited Company (XIUC) and X.AI LLC (X.AI) covering their processing of personal data in relation to the Grok artificial intelligence system and its potential to produce harmful sexualised image and video content.
  • On 5 February, most of the remaining data protection provisions of the Data (Use and Access) Act have come into force, except for the requirement for organisations to have a complaints procedure which is due to commence on 19 June 2026 and some ICO governance provisions which will follow at a later date. Such provisions now in force include only having to carryout, a “reasonable and proportionate” search in response to data subject access requests and the maximum fine issued under the Privacy and Electronic Communications Regulations is no longer £500,000 but, now matches the GDPR of up to £17.5 million or 4% of global turnover (whichever the greater).
  • On 23 February, privacy regulators from around the world issued a joint statement addressing mounting concerns over artificial intelligence (AI) systems that create realistic images and videos of identifiable individuals without their consent.
  • On 11 February 2026, the European Data Protection Board (EDPB) and the European Data Protection Supervisor (EDPS) issued a joint opinion on the European Commission’s Digital Omnibus Regulation proposal, which seeks to streamline digital regulations, reduce administrative burdens, and enhance competitiveness across the EU. The EDPB and EDPS strongly oppose proposed changes to the definition of personal data, warning that they could narrow its scope, weaken privacy protections, and create legal uncertainty.
  • On 25 April, John Edwards, the UK’s Information Commissioner, announced that he has temporarily stepped back from his role as the ICO conducts an independent investigation into unspecified “HR matters.” Edwards, who has held the position since January 2022, announced his cooperation with the inquiry in a LinkedIn post.

Latest guidance

  • On 15 January 2026, the Information Commissioner’s Office released updated guidance on international transfers of personal data under the UK GDPR. Key updates include: a three-step test for restricted transfers and explanations on roles and responsibilities, particularly for complex, multi-layered transfer scenarios. The regulators back several provisions aimed at reducing administrative burdens, including raising thresholds for mandatory data breach notifications and extending deadlines for reporting.
  • On 12 March 2026, the UK’s data protection regulator, the Information Commissioner’s Office has published an open letter to social media and video-sharing platforms operating in the UK calling on them to urgently strengthen their age assurance measures.
  • On 25 March 2026, Ofcom and the Information Commissioner’s Office released a joint statement outlining regulatory expectations for age assurance measures under the Online Safety Act and UK data protection laws. The statement aims to help online services protect children from harmful content and data risks while ensuring compliance with both legal frameworks.
  • On 31 March, the ICO called on businesses to review their use of automated decision-making in recruitment to ensure compliance with data protection laws and to protect jobseekers from unfair or biased outcomes.
  • On 29 April 2026, the Information Commissioner’s Office (ICO) released its finalised guidance on Storage and Access Technologies alongside an update on its online tracking strategy. This guidance addresses the application of the Privacy and Electronic Communications Regulations and, where relevant, the UK GDPR to technologies such as cookies, tracking pixels, device fingerprinting, and similar tools. It incorporates updates following two consultations and amendments introduced by the Data (Use and Access) Act 2025.
  • On 14 April 2026, the European Data Protection Board announced a new Data Protection Impact Assessment template to simplify compliance with the General Data Protection Regulation and promote consistency across Europe.

Latest enforcement action

  • On 15 January, the Information Commissioner’s Office fined Allay Claims Ltd £120,000 for sending over 4 million unsolicited marketing SMS messages between February 2023 and February 2024. These messages promoted PPI tax refund services and were sent without valid consent or compliance with the ‘soft opt-in’ exemption. Allay argued that recipients were existing customers who had engaged with the company in 2019 and signed terms of engagement, which it believed satisfied the ‘soft opt-in’ exemption. However, aggravating circumstances included Allay was previously investigated by the ICO in 2020 for PECR breaches and despite the investigation and complaints, Allay failed to suspend its marketing activities, resulting in further complaints. The distress caused to recipients, as unsolicited marketing is intrusive and can lead to financial harm, particularly in the context of PPI tax refund services, which often involve high fees and hidden charges.
  • On 2 January, The President of the Personal Data Protection Office (Poland’s data protection authority) imposed a fine of PLN 978,128 (approximately €232,379) on T. S.A. for the failure to ensure the independence of the Data Protection Officer (DPO) and the absence of measures to prevent conflicts of interest in the DPO’s role. The DPO of T. S.A. simultaneously held a managerial role (Director V.) and other positions within the company. The company’s history of GDPR violations was considered an aggravating factor, as it demonstrated ongoing compliance challenges. The company resolved the identified issues by restructuring the DPO’s role before the administrative proceedings concluded. This led to a 40% reduction in the fine.
  • On 29 January, the Italian Data Protection Authority (GPDP) fined e-Campus Online University €50,000 for unlawfully using facial recognition technology to verify student attendance during a teacher qualification course. The university processed biometric data without a valid legal basis, relying on invalid consent while failing to conduct a proper Data Protection Impact Assessment (DPIA) before implementation. The GPDP highlighted several violations of GDPR, including unnecessary data retention, lack of alternatives for students, and the power imbalance inherent in requiring biometric data for course participation. While the university cooperated with the investigation and ceased using the system, the fine reflected the serious nature of processing sensitive biometric data and the large number of students affected.
  • On 13 February, the ICO and Ofcom responded to an open letter from approx. 20 MPs urging the ICO to investigate Tattle Life for potential breaches of data protection laws after the death of a social media influencer’s 16 year old daughter.
  • The ICO confirmed it has an ongoing investigation into Tattle Life, examining its compliance with data protection laws. These include obligations to process personal data lawfully, transparently, and fairly, and to address user requests for data rectification or erasure. While the ICO does not have the authority to shut down websites, it can issue enforcement notices to ensure compliance if data protection violations are identified.
  • On 19 February, the ICO won its appeal in a landmark case against DSG Retail Limited. The dispute originated from a 2020 ICO fine of £500,000 imposed on DSG after a cyber-attack compromised the personal data of at least 14 million individuals. Despite appeals by DSG to the First-tier Tribunal and Upper Tribunal, the ICO sought further clarification on a critical point of data protection law by appealing to the CoA in 2024. The court clarified that this duty applies even if the stolen data cannot directly identify individuals, recognising the broader harm caused by cyber-attacks.
  • On 3 February, the ICO reprimanded Staines Health Group for sending excessive medical details about a terminally ill patient to their insurance company, Vitality. A patient at the NHS GP surgery was diagnosed with a terminal illness and made a claim to their insurer. The insurer, on behalf of the patient, subsequently requested that five years of medical history be sent to the patient to review, before being sent to the insurer in order to progress the claim. But, instead of five years of medical history being sent to the patient, Staines Health Group sent 23 years of medical records direct to the insurer. The patient believed the excessive disclosure of unnecessary medical records led to a reduction in the payout of their claim.
  • On 3 February, the ICO issued a monetary penalty of £100,000 to TMAC Ltd for making calls promoting alarm systems and monitoring services to individuals registered with the Telephone Preference Service.
  • On 4 February, the ICO issued a Penalty Notice to MediaLab.AI, Inc. fining it £247,590 for UK GDPR breaches relating to children’s data and the absence of a DPIA. The ICO found unlawful processing of under-13s’ data without valid parental consent and a failure to complete a DPIA for high-risk processing affecting under-18s during 27 September 2021 to 30 September 2025.
  • On 23 February 2026, the ICO issued a Penalty Notice to Reddit, Inc of £14,472,500 for UK GDPR breaches involving children’s personal data and failure to complete a DPIA.

The AI-enabled threat landscape: real world lessons from lawyers, PR and cybersecurity experts

In collaboration with Sodali & Co and LevelBlue, we have produced a new report offering vital insights into AI-driven cybercrime. Designed for non-technical executives and board members, it highlights key threats, practical talking points, and actionable steps to support discussions with risk, legal, and cyber security teams.

AI is transforming the cyber threat landscape, enabling faster, cheaper and more personalised attacks while lowering the entry barrier for malicious actors. These risks pose significant financial, operational and reputational challenges for businesses.

New measures announced to tackle ransomware attacks: what does this mean for businesses?

On 22 July, the UK government unveiled a set of measures designed to curb ransomware attacks and protect critical public and private sector services. Following public consultation, these steps aim to dismantle the business model of cyber criminals while fortifying national resilience against cyber threats.

Ransomware, a form of malicious software, is used by cyber criminals to encrypt victims’ systems or steal data, only unlocking access upon payment of a ransom. This cybercrime costs the UK economy millions of pounds annually, with recent high-profile attacks demonstrating risks ranging from operational disruption to life-threatening consequences.

Key Proposals

  1. Targeted ban on ransomware payments: aimed at public sector bodies, including local government and critical national infrastructure (CNI) operators, this ban intends to eliminate the financial motivation for ransomware attacks on essential services. Nearly 72% of respondents supported this targeted ban, with many agreeing it would reduce funds flowing to criminals and dissuade attacks. However, concerns about implementation, the need for clear guidance, and potential exemptions for life-threatening scenarios were raised.
  1. Ransomware payment prevention regime: this regime would require victims to report their intent to pay ransoms, allowing the Government to assess and potentially block payments to sanctioned groups. Feedback was mixed, with 47% supporting an economy-wide approach, but concerns were highlighted around thresholds creating loopholes for attackers. Respondents also stressed the importance of guidance and support for compliance, particularly for small businesses.
  1. Mandatory incident reporting regime: this proposal mandates victims to report ransomware incidents within 72 hours, followed by a detailed report within 28 days. It received strong backing, with 63% agreeing to an economy-wide mandatory reporting system. Respondents noted that such a regime would strengthen intelligence gathering and law enforcement’s ability to address ransomware threats. However, concerns were raised about reporting burdens on individuals and smaller organisations.

Next Steps

The Government is proceeding with developing these measures, taking into account the feedback received. Key actions include:

  • Publishing detailed guidance to clarify the scope and implementation of the proposals
  • Exploring proportional penalties and tailored compliance measures for organisations of different sizes and sectors
  • Strengthening victim support services, including expert guidance, operational updates, and intelligence sharing
  • Maintaining the proposed 72-hour reporting window for initial incident notifications

Read more about the Government’s position here and the outcome of the consultation here. If you would like more information, please feel free to reach out to one of our dedicated cyber security lawyers, or if you would like keep up to date on the latest in data protection, please subscribe to our quarterly newsletter, The Data Download, and watch our recent webinar here.

Trump saves TikTok: Influencing the influencers

President Trump will reverse the TikTok ban within hours of being sworn in as President of the United States, as he promises to find a solution for the 170 million TikTok users in the United States (US). The US ban officially came into force at midnight on 19 January 2025.

The US, and President Trump’s ‘new best friend’ Elon Musk, know a lot about the power of social media, but can we really expect TikTok to sell to a US company? The US played a game of chicken with TikTok and it didn’t flinch – shutting its US site down, rather than handing over control. With the potential of a foreign adversary having access to its population, and the mass market data TikTok controls, the US would prefer to trust one of its own with such power.

Social media is a powerful tool for influencing its users, and it is clear that the US would prefer to keep control of its influencers rather than allow the Chinese to wield such influence. The TikTok ban has highlighted a much bigger issue, which is the power of social media and mass market data sets. Can we trust social media platforms with such data, irrespective of where they are based? The need for proper regulation and governance is clear and this must be addressed. Even in the land of the free, who is guarding the gatekeepers?

Meta to end third party fact checking

Mark Zuckerberg‘s announcement that Meta will end its third party fact checking programme is the latest threat to the integrity of online data.

We live in a world where misinformation can spread quickly, and where bots and targeted posts can be used to push false stories. The harm is greater when large parts of society now obtain their news solely from social media and chat groups, and when algorithms push “stories for you” to specific user groups entrenching beliefs, and polarising positions. This is the same no matter which side of a debate you are on.

Meta says it has programmes in place to spot misinformation, and it will rely on its own community to moderate content, but the potential for misuse is huge, and the need to guard against misinformation is greater than ever. If we are being generous perhaps Zuckerberg felt like King Canute, unable to stem the tide of misinformation flooding the beach.

This latest development highlights the need for a comprehensive strategy to deal with misinformation on social media. This can include calling out false claims, enforcing social media terms of use, which prevents the posting of harmful and unlawful content, or taking action through the courts.

All of this is turbo charged by AI which harnesses its data from the net, so misinformation can not be left unchecked. Apple has faced calls to withdraw its AI feature that has been pushing out inaccurate summaries of BBC content to its latest AI enabled iPhones.

There is of course an old fashioned technology that is fact checked, and that is held accountable through editorial and legal processes. It is found with traditional newspapers and broadcasters. If we can respect proper journalism with accuracy at its core it will benefit us all.