In today’s fast-paced digital landscape, businesses are increasingly leveraging Artificial Intelligence (AI) tools such as OpenAI’s ChatGPT to streamline operations.
However, recent developments surrounding the now-discontinued “share” feature of ChatGPT should serve as a critical reminder of the importance of robust data governance and proactive measures to safeguard sensitive information, such as personal data and confidential business information.
What happened?
OpenAI recently faced scrutiny after its “share” feature in ChatGPT appeared to inadvertently expose private conversations to public search engines such as Google. While the feature allowed users to share chat links, discrepancies in the user interface and terms across platforms (e.g., Web, iOS, Android) led to confusion over whether shared chats were private or publicly discoverable. Although OpenAI has since removed the feature and requested the removal of indexed links from search engines stating it was a “short-lived experiment”, researchers have alleged that over 100,000 conversations, many containing personal data, were archived and remain accessible in some instances.
At the time of writing, it is also reported that chats from X.com’s “Grok” platform have been exposed online, highlighting a common risk within the industry.
Why it matters to your business
This issue underscores the risks associated with using AI tools and highlights potential vulnerabilities that could expose sensitive company or client data. For businesses, the key takeaways are:
- Personal data: Conversations shared through AI platforms may include personal data about your employees, customers or clients. There are several data protection compliance issues that must be considered prior to sharing personal data with AI platforms from meeting transparency requirements via privacy policies to carrying out supplier due diligence on your data processing agreements with AI platforms.
- Confidential information: As with personal data, conversations can be shared through AI platforms about your internal strategy, or intellectual property. Once shared outside of your business, such information can be challenging to remove entirely.
- Reputational damage: Data leaks can severely impact your brand’s reputation, erode client trust, and lead to loss of business.
- Regulatory implications: Mishandling of sensitive data could result in non-compliance with data protection laws such as the UK GDPR, leading to fines and legal challenges. Such fines can be up to £17.5m or 4% of your annual turnover (whichever the greater).
- Legal claims: Clients or other individuals whose data is exposed may bring legal claims for breach of contract, breach of confidence, privacy or their data protection rights, and complain to the data protection regulator. Some larger data breaches have also attracted attempts to start ‘class-action’ claims.
What should you do?
If your organisation uses AI tools such as OpenAI’s ChatGPT, now is the time to review and strengthen your policies and practices. Below are some actionable steps to consider:
1. Implement an AI usage policy
If you haven’t already, establish a clear AI usage policy within your organisation. This should cover:
- Approved AI tools and platforms
- Guidelines on the type of information that can be inputted into AI systems
- Specific processes for sharing data generated by AI tools
2. Train employees
Educate employees on the risks of using AI tools and ensure they understand how to use these platforms responsibly. Emphasise the importance of avoiding inputting personal data or confidential data into AI systems.
3. Conduct data audits
Review your organisation’s use of AI tools to identify any potential exposure of data. If you suspect that data may have been shared via ChatGPT’s “Share” feature, investigate whether these links have been indexed and take immediate steps to request their removal.
4. Monitor evolving AI risks
AI technology evolves rapidly, and so do its associated risks. Stay updated on developments in the AI space, including how tools such as ChatGPT handle data and privacy.
5. Seek legal support
If your business is impacted by the ChatGPT share breach or similar issues, legal advice can help you assess your exposure, address potential liabilities, and implement stronger safeguards.
How we can help
We understand the complex intersection of technology, data, and the law. Our team of experts can assist you with:
- Drafting and implementing AI usage policies tailored to your business
- Conducting data audits to assess your organisation’s risk exposure
- Advising on regulatory compliance and potential liabilities
- Supporting you with incident response and remediation in the event of a data breach, regulatory involvement, and legal claims
If you have any questions about how the OpenAI ChatGPT share breach might affect your business or need assistance in implementing preventative measures, please don’t hesitate to contact one of our specialists.