Harbottle & Lewis advises Super Media Group on its acquisition of Bulkhead and investment from Everplay and HIRO Capital

We have advised Super Media Group on its acquisition of Derby-based video games developer, Bulkhead, and on its investment from Everplay Group plc and HIRO Capital.

Founded in 2014 and best known for Battalion 1944, Bulkhead was acquired from global technology business Tencent by a consortium comprising Super Media Group, Everplay and HIRO Capital. Super Media Group also signed a strategic partnership with Everplay, which will see collaboration on future titles, including new IP WARDOGS and further development of the popular Hell Let Loose franchise.

The team was led by partner Ed Lane, with support from managing associate Katerina Capras, associate Jake Jacobson and trainee solicitor Jacob Eardley, who advised on all corporate matters relating to the deal. The commercial and publishing aspects of the deal were led by partner and co-head of interactive entertainment Kostyantyn Lobov with support from associate Sophie Lewis. Partner David Scott advised on tax.

On working with Harbottle & Lewis, Bulkhead CEO Joe Brammer commented:

Harbottle & Lewis were exceptional throughout the process. This was a complex, multi-party transaction and the team worked tirelessly, often outside normal hours, to get the deal done. Ed and the wider team handled our business as if it were their own, combining deep attention to detail with a clear understanding of the commercial realities, which made a genuine difference in delivering the outcome we wanted.”

Ed Lane added:

It was a real pleasure advising Super Media Group on this huge milestone; a complex and layered transaction that really demonstrated the strength and depth of our market-leading corporate and games practices. I look forward to seeing what they do next!

We have been fully immersed in the interactive entertainment sector since its inception and are recognised as leaders in the sector. We specialise in corporate financing and transactions within the games industry, advising on investment, fundraising, tax credits, M&A, and rights exploitation. Learn more about our interactive entertainment practice here.

Divorce and financial claims: What foreign Premier League players need to know

The Premier League attracts the best footballing talent from across the world, but the family law pitfalls to which footballers are exposed by virtue of living and working in this jurisdiction are often overlooked.

In an article published by LawInSport, associate Matthew Hodgson explains why understanding the legal landscape in England and Wales is essential for players and their advisers upon them making their move. The principles of family law in this jurisdiction give courts wide-ranging powers and can apply to footballers who arrive here in a relatively short amount of time. The article covers:

  • How long does a player have to be here before a claim can arise?
  • What do players and their advisors need to know?
  • The different types of claims
    • Schedule 1 claims
    • The treatment of pre-nuptial agreements
    • Part III claims
  • What can incoming players do to protect themselves?

Those with a subscription can read the full article on the LawInSport website here.

LawInSport is a sports law knowledge hub and global community that provides expert analysis and commentary on the latest legal developments in sport. It collaborates with a community of over 30,000 lawyers, sports executives, sports administrators, athletes, coaches, academics and students, and their organisations, to share knowledge and grow understanding of law in sport.

Three Stripes: You’re Out

The Court of Appeal has upheld the invalidation of adidas’ UK “three stripe” position trade marks.

The Court of Appeal has rejected adidas’ attempt to overturn a 2024 High Court ruling that invalidated a number of its iconic “three stripe” position trade marks. Thom Browne, who had been sued by adidas for trade mark infringement in relation to the use of four stripes, had counterclaimed to invalidate adidas’ marks.

The core problem for adidas was that the trade marks were not precise enough: if they were retained, adidas would be granted too broad a monopoly on the placement of three stripes on garments.

Adidas’ marks covered three stripes applied to various garments. Images and written descriptions sought to identify the positions and proportions of the marks. So called “position trade marks” must satisfy the criteria for valid trade marks, including being clear and precise and consisting of a single sign.

The High Court had previously decided that, as a result, adidas’ marks for the three stripes along the arm of a jacket, down the leg of a tracksuit, and along the side of a vest, were invalid. It is worth noting that only certain of adidas’ position marks were found invalid. Its registrations for the three stripes as they appear on trainers, for example, were held to be and remain valid.

The Court of Appeal agreed with the High Court’s earlier decision, concluding that adidas’ trade marks did not identify a single and clearly defined sign and were uncertain.

To be valid, a trade mark must unmistakably define its own monopoly. This clarity, the Court said, is crucial so that competitors and consumers can understand where the boundaries of a trade mark’s protection lie. As adidas’ position marks left room for variation in the possible placement and proportions of the three stripes on the garments, they did not meet this requirement.

This decision highlights the importance of precision when applying to register trade marks, and, particularly, position marks which (as the name suggests) get their distinctive character in part from clearly defined positioning. The High Court had been correct to decide that a trade mark cannot grant a broad monopoly over ambiguous variations of the placement of a design, as that uncertainty gives the trade mark owner an unfair advantage of its competition.

Brand owners, in the fashion industry and otherwise, who rely on position marks should carefully review their portfolios to ensure that each registration clearly reflects the exact way in which the mark is used and is precise. When filing for new trade marks, brands should ensure that the representations and descriptions of the marks are highly specific about where and how the mark appears on a product. General or decorative motifs, such as three stripes, cannot be broadly protected unless their representation in the trade mark application is precise and unambiguous.

Opening the door to new opportunities for Key4Life

Over the past two years, we have proudly partnered with Key4Life, a crime prevention charity which rehabilitates young men in prison or at risk of going to prison.

As our nominated ‘Charity Partner of the Year’, we have supported Key4Life through giving our people the opportunity to offer their time to foster meaningful change, particularly through initiatives such as volunteering, events and work placements. These initiatives have been coordinated by our dedicated Key4Life committee which helped to facilitate these opportunities and connect the charity with people from across the firm.

Some of the standout initiatives from the two-year programme include a three-day work placement for the young men, in-prison volunteering at HMP Thameside and HMP Fosse Way, and several events hosted in our office. Among these events was a Dragons’ Den, where the young men pitched their business ideas to a panel of ‘dragons’ after a session on key business and legal advice from experts. Additionally, we hosted our Unlocking Futures panel event, centred on the question ‘How can we create a culture of employment opportunity for prison leavers?’ which sparked powerful discussions and practical ideas for addressing barriers to employment for prison-leavers.

For the participants, the support they’ve received has been instrumental in helping them build the experience and confidence needed to take the next steps in their professional or academic journeys. Indeed, the benefits are reciprocal as those who have volunteered have found the experience to be equally rewarding and have seen their own skills honed as a result. Several of the events we hosted were attended by various clients of ours; this not only enabled the participants to gain insights from those who work in a range of industries outside of law, but it also meant that we were able to share the enriching experience of being a volunteer with the participants who attended on behalf of our clients.

Volunteers from one of our long-standing clients, De Beers, were invited by us to attend several of our hosted events and subsequently participated in many of Key4Life’s initiatives. This has led the relationship to grow, with De Beers and Anglo American colleagues supporting Key4Life through its Ambassador for Good 2025 programme, which empowers employees to support causes they care about, and make meaningful change to communities.

Kirsten Mansfield, legal counsel at De Beers and an active participant in Key4Life initiatives, said:

After my first Key4Life event through Harbottle & Lewis, I was keen to find new ways to support the charity and involve more colleagues. The Ambassador for Good 2025 programme provided a great platform for wider participation within the company, and left a lasting impression on our team. Key4Life’s initiatives are brilliant, and we look forward to continuing our support and involvement.”

Sacha Wilson, partner at Harbottle & Lewis and client relationship partner with De Beers, said:

“We are pleased to see that De Beers is continuing to support Key4Life through its Ambassador for Good programme alongside Anglo American – it is extremely rewarding to know that the charity will continue to benefit from the support of other responsible organisations following completion of our two-year programme. We look forward to seeing the partnership develop and make a lasting difference.”

About Key4Life

Key4Life is an innovative crime prevention charity which rehabilitates young men in prison or at risk of going to prison, providing real solutions to help reduce youth offending.

The charity’s rehabilitation programmes help the young men to build resilience and release negative behaviours through a powerful blend of music, football, equine therapy, NLP (neuro-linguistic programming) and emotional release sessions.

To learn more about the work that Key4Life does, head to its website here: Key4Life – Reducing youth re-offending

Model Behaviour: Stability AI’s model is not an “infringing copy”, but legality of AI training remains unresolved

In the recent judgment in Getty Images v Stability AI [2025] EWHC 2863 (Ch), the High Court considered whether the generative AI model Stable Diffusion infringed copyright in works owned by/licensed to Getty Images, and further whether the model outputs infringed Getty Images’ trade marks. Getty argued that millions of its images had been used without permission to train the Stable Diffusion model, and that the model itself was therefore an infringing copy of the works.

Crucially, the court was not considering whether copyright was infringed during the training process of Stable Diffusion, as those claims were not pursued to trial by Getty due to a lack of evidence of training having been taken place in the UK. Instead, the High Court decided on the much narrower issue of whether the trained Stable Diffusion model is itself an “infringing copy” of the copyright works trained on. If the model was an infringing copy, under secondary copyright infringement law, its import into the UK would have infringed Getty’s copyright, even though the model had not been trained in the UK.

The High Court’s decision came down to the way in which Stable Diffusion was trained, and the relationship between the model and its training data. Stable Diffusion is a diffusion model, meaning its model weights are numerical parameters learned from training, not stored or compressed copies of its training data. The model does not contain any of Getty’s copyright images in any form whatsoever – and never has done – even though it may have been exposed to them during training. Getty’s secondary copyright claim failed as a result.

Although Getty lost its secondary copyright infringement claim, this was a highly fact-specific decision which related to this model of Stable Diffusion only. The High Court stressed this in its decision. Although it may be true that an “AI model which does not store or reproduce any copyright works (and has never done so) is not an “infringing copy””, this leaves the door open for an AI model that does store or reproduce copyright works (or has done so at some point) being found to be an infringing copy of its training data. Other model architectures that retain or reproduce their training data verbatim – which is more common for text models than image models like Stable Diffusion – may still be deemed infringing copies. In addition, there is scope for argument on whether a more liberal interpretation of what is an infringing copy should be adopted: in circumstances where the model has extracted the value and intellectual creation of copyright works, and in a manner that was not envisaged when the legislation was passed, why is this not reproduction of the underlying intellectual creation?

Further, as Getty dropped its training claims at trial, the UK courts are yet to decide on whether the training of AI models using copyright works in the UK infringes copyright. That question will need to be decided in a future claim involving an AI model that was trained (or at least partially trained) in the UK. 

On the trade mark infringement claim, the court made a limited finding of trade mark infringement where early model versions of Stable Diffusion produced outputs with Getty-style watermarks.

If you’d like to speak to a member of the team about any of the issues raised by the judgment, please reach out to one of our AI experts.

Harbottle & Lewis advises Lumina Media on its investment in Arcade Media

We have advised Lumina Media on its strategic investment in Arcade Media, a London-based talent management agency representing some of the UK’s top content creators.

Thomas Benski’s Lumina Media, a London-based IP-led media and venture group, provides creative, operational and strategic support to its portfolio of companies and talent, helping them build brands and produce content. The investment aligns with Lumina’s strategy of supporting next-generation companies at the intersection of digital media and entertainment.

Founded in 2021, Arcade Media has established itself as a premier talent management agency, helping content creators grow their brands, secure partnerships and develop original content and experiences that bridge the gap between digital talent and mainstream entertainment. The agency is best known as the exclusive management partner for The Sidemen, one of Europe’s largest YouTube collectives.

The transaction demonstrates the continued growth and maturation of the digital content creator economy, as traditional media and venture capital increasingly recognise the value and commercial potential of digital talent and their audiences.

Tim O’Shea, Lumina Media’s Group Director of Commercial and Business Affairs, noted:

Harbottle & Lewis’s understanding of the media landscape and the nuances of creative businesses make them invaluable advisors. Their support on this investment was seamless, strategic, and effectively aligned with how we operate.”

Tim Parker, partner at Harbottle & Lewis, commented:

We are delighted to have advised Lumina Media on this exciting investment. Arcade Media represents the future of talent management in the digital age, and we look forward to seeing how this partnership will help accelerate their growth and expand their influence in the creator economy.”

This investment adds to our extensive track record of advising on media and technology transactions, reinforcing the firm’s position as the go-to legal adviser for innovative companies in the media, entertainment and technology sectors.

Our transaction team was led by partner Tim Parker and managing associate Rosie Marston, with support from associate Jake Jacobson.

Three recognised as Rising Stars by IP Stars

Three of our managing associates have been recognised as Rising Stars in the IP Stars 2025 rankings.

Zoey Forbes, Clare McGarry, and Sam Purkiss have been named as Rising Stars, an accolade which recognises the best up-and-coming intellectual property practitioners in private practice who have contributed to the success of their firms and clients.

IP Stars, part of the Managing IP media group, is a specialist guide covering legal practitioners who deal with contentious and non-contentious intellectual property issues. Its rankings assess and rank law firms and practitioners globally in a range of IP practice areas.

Click here to view the full list of practitioners on the IP Stars website.

Finalist for Family Law Firm of the Year

We have been named as a finalist for Family Law Firm of the Year at the LexisNexis Family Law Awards 2025.

The awards seek to recognise the work of family lawyers and celebrate their successes and achievements. The Family Law Firm of the Year category recognises firms that have delivered outstanding quality of legal service for their clients and displayed high levels of teamwork with external lawyers and/or other third parties.

The winners will be announced at the awards ceremony on Wednesday 19 November at the Park Plaza Westminster Bridge, London.  

To read more about the awards, including the full list of nominees, click here.

Five partners recognised as leading family lawyers by Spear’s

Five of our partners have been recommended by Spear’s as leading family lawyers for HNW and UHNW individuals in the 2025 Spear’s family law index which was published today.

Senior partner Catherine Bedford has once again been recognised as Top Flight, Nicholas Westley and Mark Irving are Top Recommended whilst Lidia Cantele and Alex Ward have been given Recommended rankings. The index recognises the leading family lawyers advising on high value divorces, cohabitation disputes, child custody, nuptial agreements and mediation and is compiled using extensive data from advisers themselves, as well as submission forms, nominations, peer reviews, data from third-party sources, references, recommendations and hundreds of interviews.

You can see the index in full here.

Harbottle & Lewis advises PlaySafe ID on pre-seed fundraising

We have advised PlaySafe ID, a digital identity platform designed to improve safety and accountability in online gaming, on its $1.12 million pre-seed fundraising led by Early Game Ventures with participation from Hartmann Capital and Overwolf.

Founded by Andrew Wailes, PlaySafe ID is currently in talks with several major gaming platforms and is aiming to announce its first partnerships later this year.

Our team was led by partner Ed Lane with support from associate Matthew Shannon.

On working with Harbottle & Lewis, founder Andrew Wailes commented: “I cannot express how happy I am with the work that Harbottle & Lewis undertook for us. The expertise and guidance in particular from Ed Lane and Matthew Shannon was critical in securing our funding in the right way, to protect both us and our investors. The team have been prompt, and provided assistance whenever we needed it. I would gladly recommend them.”

Ed Lane added: “We are delighted to have supported Andrew and his team on this initial fundraise, and we look forward to seeing PlaySafe ID go from strength to strength as it scales.