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Dalton Odendaal

Consultant

Dalton advises on all aspects of the commercial exploitation of rights in the sports industry, ranging from sponsorship, endorsements, licensing, broadcasting, ticketing and hospitality through to the digital/new media aspects of such rights.

He advises rights holders, sports governing bodies, teams, sportspersons, sponsors, brands and other commercial entities on the exploitation of their rights in a sporting context.

Dalton has specialist knowledge of all the legal aspects involved in hosting sports events, having been the Head of Legal: Commercial for the London Olympic and Paralympic Games in 2012 for 5 years and also having been the General Counsel for the inaugural Invictus Games in 2014 (the Games for wounded, injured and sick servicemen and women spearheaded by Prince Harry).