Dalton advises on all aspects of the commercial exploitation of rights in the sports industry, ranging from sponsorship, endorsements, licensing, broadcasting, ticketing and hospitality through to the digital/new media aspects of such rights.
He advises rights holders, sports governing bodies, teams, sportspersons, sponsors, brands and other commercial entities on the exploitation of their rights in a sporting context.
Dalton has specialist knowledge of all the legal aspects involved in hosting sports events, having been the Head of Legal: Commercial for the London Olympic and Paralympic Games in 2012 for 5 years and also having been the General Counsel for the inaugural Invictus Games in 2014 (the Games for wounded, injured and sick servicemen and women spearheaded by Prince Harry).
- Dalton advised on all legal aspects of the Invictus Games in 2014 in his capacity as General Counsel and he continues to advise the Invictus Games Foundation which is responsible for licensing the Invictus Games to other countries around the world
- Advising the hosts of the America’s Cup World Series Portsmouth on all the legal aspects of hosting the regatta in 2015 and 2016
- Acting for Wandsworth Council in their venue use arrangements for staging the first Formula E race in Battersea Park in 2015 (providing advice from both a legal and also a commercial point of view)
Dalton was previously a Partner in the Sports Law Group and Head of the Sponsorship Group at Harbottle & Lewis. He left in 2007 to join The London Organising Committee for the Olympic Games and Paralympic Games Limited (“LOCOG”) where he was the Head of Legal: Commercial from July 2007 until July 2012.
He was also the Director of Business Development at the British Olympic Association (“BOA”) from April 2011 until December 2012 where he was responsible for restructuring the BOA’s sponsorship and licensing programme for the 2013-2016 quadrennium.
Dalton is the founder and director of a sports rights management company which advises rights holders on the commercial exploitation of their rights.
Dalton is a member of BASL and ESA.