Advertising, marketing & sponsorship

“Clients say ‘Quality is very high, they’re commercially astute, with good and sound knowledge of the law and of how business works’.”

Chambers UK, 2016

Advertising tells a story and can be a meaningful and effective way to engage with consumers. Whilst you will know that innovative campaigns, targeted sponsorship, a compelling narrative and well thought out brand positioning can all help you reach your target audience, understanding the legal and regulatory landscape is important too. Having the right legal advice and commercial contracts in place will enable you to minimise risks but it also allows you to be creative, push the boundaries, develop your brand, manage your reputation, exploit your intellectual property and collaborate effectively with your partners.

We provide copy and brand clearance advice in relation to all forms of advertising and marketing, including online, TV, radio and print. We are well-informed on the latest industry trends and can offer practical insights and guidance on issues such as targeting, separation of editorial and marketing content (particularly in the context of the use of influencers and native advertising) and reactive marketing.

We can also put in place and help you negotiate the contracts you need – whether they relate to sponsorship, your arrangements with brand ambassadors and influencers, the exploitation of rights, or placing your product in a film or TV programme. We pride ourselves on our understanding of cutting edge technology and the work we do within the entire spectrum of creative industries.

Whatever your involvement in the industry, our advertising and sponsorship lawyers can help you meet your commercial objectives by providing industry experience as well as cost-effective and robust legal advice. We aim to make the legal side as straightforward as possible so that you can focus on messaging.