Sports sponsorship

“They are a pleasure to work with. We get the right balance between being professional and having fun doing it.”

Chambers UK

The essence of a successful sports sponsorship relationship is for the sponsor to know what it can expect to receive and for the rights owner to be fully aware of what it has to deliver. It is vital to get this right at both the negotiation and contract stage.

The true art of drafting and negotiating a sponsorship agreement is to know what to look for from both a legal and commercial perspective. Our knowledge of the sports sponsorship industry and experience working with major global brands and rights holders enables us to offer practical advice to sponsors on the additional rights and benefits that they should be looking for and the key provisions that should be included in the contract to protect their position.

We can also advise on issues arising from the activation of sponsorships including sales promotions, advertising regulation, protecting intellectual property rights and industry specific regulatory and commercial issues which may affect the scope, value and delivery of the rights being granted.