We use our expertise to help athletes implement structures which allow them to exploit their image rights in the most tax efficient way and make the most out of their personal brand, securing intellectual property rights for names, images and logos as well as arranging endorsements and sponsorships.
We also advise brands and companies in relation to the arrangements under which individual sportspersons and athletes are appointed brand ambassadors, make appearances on the brand’s behalf, advertise and endorse their products and services.
Should a corporate or individual’s reputation come under threat from the media or the public we will act quickly to contain the situation and mitigate reputational damage.
We can advise you on:
- Drafting, negotiating and activating endorsement agreements
- The creation of image rights structures and image rights licensing
- The exploitation of your image/brand on all advertising platforms
- The exploitation of IP on a tax efficient basis
- Reputation management
- The enforcement of your privacy rights.
We have been advising celebrities within the media and entertainment industries in relation to the commercial exploitation of their image rights ever since the firm was established. We have represented some of the most famous and marketable celebrities in the world of sport including global sports personalities such as David Beckham, Lewis Hamilton, Andy Murray, Tom Daley, Sir Matthew Pinsent and Danny Cipriani, and teams and clubs such as the England Cricket Team.
Player image rights contracts
We regularly advise Premier League football clubs and Premiership Rugby clubs in relation to the development of image rights contract negotiations with their players.
We advised Nissan on their brand ambassador agreements with Yaya Toure, Andres Iniesta and Thiago Silva and on the activation of Nissan’s sponsorship of the UEFA Champions League.
Professional Sports Group
We advised this leading athlete representation business in relation to the development endorsement agreements for use by the company on behalf of its Team GB athletes, such as Sir Matthew Pinsent the Brownlee brothers, Fran Halsall and Shelly Woods, in their endorsement arrangements with various brands.
We advised Konami of its game endorsement arrangements with Brazilian footballer Neymar for PES 2016.