Image rights & brand management

“Harbottle & Lewis  have been Emirates’ media and sponsorship advisors of choice for a number of years. In particular, Bob Mitchell and Anil Matharu have advised Emirates on a number of recent high-profile sponsorships including the Emirates Air Line cable car project across the Thames and the US Open tennis championships. We are very happy with the quality of their advice, tenacity and attention to detail and look forward to working with them on future projects.”

Jennie Horsfall Turner, Legal Support Services Manager, Emirates

We use our expertise to help athletes implement structures which allow them to exploit their image rights in the most tax efficient way and make the most out of their personal brand, securing intellectual property rights for names, images and logos as well as arranging endorsements and sponsorships.

We also advise brands and companies in relation to the arrangements under which individual sportspersons and athletes are appointed brand ambassadors, make appearances on the brand’s behalf, advertise and endorse their products and services.

Should a corporate or individual’s reputation come under threat from the media or the public we will act quickly to contain the situation and mitigate reputational damage.